We're hiring

build the sales engine.

SURGO!™ is building its sales team from the ground up — 4 open roles, from field sales to senior leadership.

Senior Manager — Sales (FMCG)Area Sales Manager — FMCGField Sales Executive — FMCG (Metro Cities)Field Sales Officer — FMCG (Multi-city, Tier 2/3)
Senior · Full-time · Reports to Founders

Senior Manager — Sales (FMCG)

Udaipur, Rajasthan (HQ) or a metro city — with regular travel to field markets either way

SURGO! is a new premium, healthy snacking brand moving from brand-launch into commercial launch. We're hiring a Senior Manager to build our sales engine from the ground up — online marketplaces, distribution partnerships, and a field sales team across metro and tier-2/3 cities. This is a hands-on, build-it-yourself leadership role, not a maintain-an-existing-machine role.

Online & marketplace sales

  • —Own and grow sales across e-commerce marketplaces (Amazon, Flipkart) and quick-commerce (Blinkit, Zepto, Instamart, BigBasket)
  • —Manage listings, pricing, promotions and account health with marketplace category teams
  • —Partner with marketing on demand-generation and launch plans per channel

Partnerships & distribution

  • —Identify, onboard and manage distributor, modern trade, and HORECA partnerships
  • —Negotiate trade terms, credit terms and commercial agreements
  • —Build a scalable distributor network across priority markets

Field sales leadership

  • —Recruit, train and manage Field Sales Executives across metro cities — general trade and modern trade coverage
  • —Recruit, train and manage Field Sales Officers across multiple tier-2/3 cities — expanding reach beyond metros
  • —Set and track targets, beat plans, and coverage/productivity metrics
  • —Build reporting cadence and CRM discipline across the sales org

Planning & reporting

  • —Provide demand forecasts, sales MIS and market feedback to the founders
  • —Represent SURGO! at trade shows and industry events

What you bring

  • —10–14 years in FMCG sales, ideally in packaged snacks, dry fruits, health foods or beverages
  • —Proven experience selling on e-commerce marketplaces and quick-commerce platforms
  • —Track record building and managing distributor/channel partnerships
  • —Experience managing multi-city field sales teams (metro + tier-2/3), including hiring and performance management
  • —Strong negotiation and commercial acumen
  • —Start-up mindset — comfortable building process from scratch, high ambiguity tolerance
  • —Willingness to travel extensively
  • —Bachelor's degree required; MBA preferred

Nice to have

  • —Existing relationships with marketplace category managers / quick-commerce buyers

What SURGO! offers

  • —Direct access to the founders
  • —Competitive compensation + performance-linked incentives
Apply for this role

apply now.

Applying for Senior Manager — Sales (FMCG) — attach your resume and a real person reads every application.

Mid · Full-time · Reports to Senior Manager — Sales

Area Sales Manager — FMCG

Based in a metro or tier-2 city within the assigned cluster, with regular travel across it

Owns on-the-ground execution of SURGO!'s sales plan across an assigned cluster of cities — leading a team of Field Sales Executives/Officers, driving distribution and retail coverage, and turning the Senior Manager's channel strategy into daily execution.

Team leadership

  • —Recruit, train and manage Field Sales Executives/Officers across the assigned cluster
  • —Conduct joint field visits and on-ground coaching

Distribution & coverage

  • —Drive outlet expansion (general trade + modern trade) across the region
  • —Own day-to-day distributor relationships within the cluster

Sales execution

  • —Set and track weekly/monthly targets, beat plans and productivity per executive
  • —Ensure stock availability and visibility at retail

Reporting

  • —Maintain accurate sales MIS for the cluster
  • —Escalate market feedback and competitor activity to the Senior Manager

What you bring

  • —4–7 years in FMCG sales, including 1–2 years leading a field sales team
  • —Experience with general trade / modern trade distribution
  • —Comfortable with heavy field time — daily market visits
  • —Strong people-management and coaching skills
  • —Bachelor's degree required

Nice to have

  • —Experience in packaged snacks, dry fruits or health foods
  • —Familiarity with DMS/SFA field-tracking tools

What SURGO! offers

  • —Clear growth path to Senior Manager as the region scales
  • —Performance-linked incentives
Apply for this role

apply now.

Applying for Area Sales Manager — FMCG — attach your resume and a real person reads every application.

Junior · Full-time · Reports to Area Sales Manager

Field Sales Executive — FMCG (Metro Cities)

Based in a metro city, daily market coverage

The on-ground face of SURGO! in general trade and modern trade outlets — outlet visits, order booking, merchandising, and retailer relationships across an assigned metro beat.

Field execution

  • —Execute the daily beat plan across assigned outlets (general trade + modern trade)
  • —Book orders and ensure timely stock replenishment
  • —Maintain retailer relationships and resolve issues at the outlet level
  • —Ensure product visibility and merchandising standards at point of sale
  • —Onboard new retail outlets within the assigned territory
  • —Report daily/weekly activity and market feedback to the Area Sales Manager

What you bring

  • —1–3 years in FMCG field sales (general trade/modern trade)
  • —Comfortable with full-time field work
  • —Good communication and relationship-building skills
  • —Graduate preferred, not mandatory for strong candidates with relevant experience

What SURGO! offers

  • —Fixed salary + travel allowance + performance incentives
  • —Growth path to Area Sales Manager
Apply for this role

apply now.

Applying for Field Sales Executive — FMCG (Metro Cities) — attach your resume and a real person reads every application.

Junior · Full-time · Reports to Area Sales Manager

Field Sales Officer — FMCG (Multi-city, Tier 2/3)

Based in one of multiple tier-2/3 cities, with willingness to travel/relocate across assigned towns

Builds SURGO!'s distribution from the ground up in emerging markets — heavier on market development than the metro track, since coverage in these towns doesn't exist yet.

Field execution

  • —Execute the beat plan across assigned tier-2/3 towns; extensive local travel
  • —Identify and onboard new retail outlets and sub-stockists to build distribution from scratch
  • —Book orders and ensure stock availability with local distributors
  • —Ensure merchandising and visibility at point of sale
  • —Report beat coverage, market feedback and competitor activity to the Area Sales Manager

What you bring

  • —1–3 years in FMCG field sales, ideally with rural/semi-urban market experience
  • —Willingness to travel extensively and work across multiple towns
  • —Comfortable building a market with little existing infrastructure
  • —Graduate preferred, not mandatory for strong candidates with relevant experience

What SURGO! offers

  • —Fixed salary + travel allowance + performance incentives
  • —Growth path to Area Sales Manager
Apply for this role

apply now.

Applying for Field Sales Officer — FMCG (Multi-city, Tier 2/3) — attach your resume and a real person reads every application.